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MKTG 201
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Using marketing tools to create value for customers
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Analyzing marketing strategies
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Designing a marketing plan
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Course Outcome
Program Outcomes
Using marketing tools to create value for customers
Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers.
Strengthened Testimony of Jesus Christ and His Restored Gospel
Mastery of the Principles and Tools of Business and Accounting
Character Driven by Integrity, Respect, and Resilience
Commitment to Lifelong Learning and Service
Analyzing marketing strategies
Describe how specific firms (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.
Strengthened Testimony of Jesus Christ and His Restored Gospel
Mastery of the Principles and Tools of Business and Accounting
Character Driven by Integrity, Respect, and Resilience
Commitment to Lifelong Learning and Service
Designing a marketing plan
Design a marketing plan for a new venture by applying the appropriate tools and approaches studied
Strengthened Testimony of Jesus Christ and His Restored Gospel
Mastery of the Principles and Tools of Business and Accounting
Character Driven by Integrity, Respect, and Resilience
Commitment to Lifelong Learning and Service